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TODAY’S NEWS FLASH:
Political Landscape
Gunshots Fired Near White House, National Mall
Gunshots were fired near the White House complex and the Washington Monument Monday, prompting the Secret Service to lock down nearby locations.
Obama Claims Israel Tried To Drag Him Into War With Iran, Too
Former President Barack Obama claimed in an interview Monday that Israeli Prime Minister Benjamin Netanyahu had tried to drag him into a war with Iran.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Global Impact
Putin announces 2-day ceasefire in Ukraine
Russian President Vladimir Putin on Monday announced a two-day ceasefire in the war with Ukraine to observe the anniversary of the defeat of Nazi Germany in World War II.
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Rare comet to flash through New Zealand skies – before it disappears for 170,000 years
A comet formed on the edges of the solar system will grace southern skies over the next fortnight, giving viewers a rare chance to glimpse it before it disappears from view for another 170,000 years.
Economic Pulse
Gas prices rise to $4.46 per gallon and oil jumps as shippers stay out of Strait of Hormuz
The national average price of gas pushed higher Monday to $4.46 per gallon, as oil futures rose again after three days of declines, increasing the Iran war's direct cost to consumers.
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Palantir Q1 revenue jumps 85% on booming US business
Palantir Technologies (PLTR) reported Q1 revenue and profit that topped analyst estimates, driven by surging sales to commercial clients and the US government sector.
Read More Here
Quick Takes
A North Korean women's soccer team is set to play in a tournament in South Korea
Whitney Leavitt Announces ‘Secret Lives of Mormon Wives’ Exit During Final ‘Chicago’ Performance
Dolly Parton cancels Las Vegas residency over health issues: ‘I’ve still got some healing to do’
Record amount of cocaine seized from ship in Atlantic Ocean by Spanish police, union says
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